ABOUT THE CLIENT
Client is a leader in pain relief products.
APPROACH
Quantitative research
PROBLEM STATEMENT
Client wanted to evaluate perceptions around key benefits like “natural ingredients,” “non-habit forming,” and “science + Ayurveda blend” to guide positioning and packaging.
The aim was to test appeal, effectiveness, and pick-ability of these products compared to competitive offerings.
OUR SOLUTIONS
Qualitative Research: Conducted via in-home personal interviews (PIs) and Focus Group Discussions (FGDs).
Consumers with varying levels of stress and arthritis were engaged—balanced across age, gender, income, and openness to natural remedies.
KEY TAKEAWAYS
Consumers prefer modern Ayurvedic formats like gummies, tablets, and mints over traditional powders—especially when paired with clear, benefit-led descriptions (e.g., De-Stress & Snooze, Happy Gut)., sweetness, mouthful etc.
Trust is driven by safety, natural ingredients, and clinical credibility—with terms like non-habit forming, clinically proven, and heals from within resonating strongly across both stress and arthritis categories.
OUTCOME
Provided clear feedback on which SKUs to prioritize based on appeal and perceived need.
Helped redefine product descriptions and packaging to highlight natural, effective, and safe usage.