Masala Muscle or Minty Mind? India’s Functional Drinks | ResearchFox
Forget sugary sodas, health-conscious Indians are reaching for beverages that pack a punch. The functional and fortified beverage market is booming, but what specific benefits are consumers craving? Local Flavors, Global Trends: Ayurvedic Power: Ashwagandha for stress relief, turmeric for immunity – ancient Indian herbs are finding their way into functional drinks, appealing to a […]