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Consumer Research

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Consumer Research

Discover if your offering is valuable to your consumers

The consumer is king. Is your business offering considered valuable by the consumer?
ResearchFox asks the right questions to yield answers that enable creative and smart marketing strategies to enhance market share or entrench your position as market leader.

Usages & Attitudes
In Usages & Attitudes research, we analyze consumer's Usage and Attitude towards a specific product or brands. This will help in product improvement, framing right marketing strategy and brand positioning.
Brand Equity
We analyze Brand Equity of a specific product and promotion strategy of it. Also, we track Brand Awareness, Brand Valuation and do brand research.
Habits & Practices
In Habits & Practices research, we analyze consumer's Habits & Practices towards a specific product or brands.
Customer Experience (CX) strategy

In Customer Experience (CX) strategy, we track interaction between customers and the business, to dig customer insights and analyze the touchpoints, to help in creating a strategy to increase the customer experience. As part of the work gauge the experience by tracking Customer Effort Score (CES), Net Promoter Score (NPS) and Customer Satisfaction Measurement (CSI, SSI).

Customer Satisfaction Survey
"If you cannot measure it you cannot improve it"
ResearchFox can help you to develop your own customer satisfaction measurement instrument according to the needs of your Company.
Given the complexity of the markets and the intense competition for market share, it is essential to understand the pulse of your customer. This can be achieved only through a detailed and periodic customer survey intrinsic to your product administered via various platforms - the internet, telephone or paper.
We at ResearchFox help design and customize surveys based on your requirement as well as offer our robust research methodologies to review all survey instruments to assure validity, reliability and reduce bias.
Some of the key survey questions around which business metrics are assimilated for customer retention, turnover, attitudes, etc.

Customer Satisfaction Measurement (C-SAT)
Through CSAT, we measure how products and services meet or surpass customer expectation. CSAT score is often determined by asking customers a single question, a set of queries, or a long survey to assess their experiences.

Net Promoter Score (NPS)
Through proven NPS scoring methods, we will help to gauge the loyalty of a firm's customer relationships, by knowing whether they are Promoters, Passives or Detractors.

Customer Effort Score (CES)
We measure customer service satisfaction with one single question. This is a powerful metric to measure customer service satisfaction, and helps you in creating a loyal customer base by reducing customer effort.

Shopper Behavior Research

This will help in understanding shopping and purchase behavior and gives insights on:

  • How many people are entering my store?
  • What can I do to improve my conversion rate?
  • What is the profile of my customer?
  • Is my store engaging customers?
  • What is my highest interest product?
Retail Performance
In Retail Performance research, we gauge the performance of a retail store or a chain by analyzing various metrics like footfalls, sales volume, and sales per square feet ratio, Average Revenue per Transaction and others.
Point of Sales Analytics
POS Analytics helps evaluating the sales impact and Return on Investment (RoI) of your sales and marketing activities.
Consumer Segmentation
In Customer Segmentation research, we gauge the choice of products and customer behavior on the basis of their income, age group and gender to create a strategic plan of how best to cater them.
Customer Conversion Model
We develop Customer Relationship model to help the business increase their customer conversion.
Customer Relationship Analysis

We get the answers relating to:

  • How strong are my customer relationships?
  • Which moments and touchpoints are crucial in building customer relationships?
  • How strongly (and why) are my customers attracted to competitors?
  • What influence does my customers' experience have on their future behavior?

Key Benefits:

  • Helps you understand and manage all important moments of your customer experiences.
  • Takes into account the specific context in which your customers make decisions.
  • Pinpoints exactly where you need to focus investment to drive customer relationship strength and business performance.
  • Helps transform the way you treat your customers.
Ethnographic Research
  • On-Site
  • In-Home
  • Virtual
  • Peer Parties

Our Ethnographic Market Research (EMR) helps companies to understand the consumer in terms of cultural trends, lifestyle factors, and attitudes, and how social context influences product selection and usage.

Product life cycle analysis
Our analysis will help to make strategy in every stage of product life cycle, in terms Demand analysis, PoC testing, advertising strategies, effective pricing, selecting distribution or channels partners, and the location mapping. Our insights can help you to push product in the right direction.
Pareto Analysis
Our analysis will help to understand the cause that creates problem and help to build a framework to mitigate the issues.
Opinion Poll
We carry out the public opinion polls about the election campaign and provide programmatic support for the media.
Kano analysis
To understand the customers’ need, preferences and delight factors.
Mystery Shopping
A client's savoir-faire/ Empiricism depends on upon assortment of components, for example, the mood, behaviour of staff with client, pricing of products and overall atmosphere of the store.
ResearchFox’s mystery shopping solution will analyse the customer experience by replicating client visit to your eatery, branch or any such area. Our mystery shoppers resemble the profile of your intended interest group, will visit the location and measure the key parameters as per your perception.

We use cutting edge technology for the collection data real time, credible and transparent.
Customer Loyalty & Management
Getting your existing customers to become your “fans for life”
For any business, growth is possible only when customers spend more on the offering. In order to sustain growth, it is essential to maintain a strong connect with your existing customers and ensure that they are your most loyal ambassadors. study and analysis.
We at ResearchFox understand the value of a staunch customer and the value of ‘word of mouth’ referrals as they are believable, appeal to our sense of values and are most likely to result in sales. Our C-sat surveys are incisive, clear, precise and serve as a beacon for actionable strategies to garner continued revenue generation through brand loyalty.
Brand Tracking & Trends

Monitor your brand. Improve penetrative marketing strategies.
Why track your brand?

  • To learn how well (or otherwise) it is performing in the market. AND
  • To develop effective penetrative marketing strategies that will gain you market share. AND
  • To optimally deploy your marketing resources for greater ROI. AND
  • To study new market opportunities and market segments to increase market share.
New Product Feasibility

I have an idea. Will it work?

  • What are the entry barriers to your new product offering?
  • What is the most effective marketing approach to launching the new product offering/ extension?
  • Is the launch effectively timed?
  • Does the product offering have to undergo some modifications based on consumer insight?

Key questions that we at ResearchFox delve into to provide you with diagnostic and predictive services augmented and enhanced by the market tracking retail and consumer panels. Our indigenously developed tools and methodologies ensure that our data hacking is accurate, timely and is geared to maximize the success of your products prior, during and after launch.

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