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Write Your Blog:* <div class="OutlineElement Ltr SCXW208160355 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif;"> <div class="OutlineElement Ltr SCXW208160355 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"> <div class="OutlineElement Ltr SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"> <p aria-level="2" class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{16}" paraid="1472618173" role="heading" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 19.9333px 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: rgb(15, 71, 97);" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="none" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold; font-variant-ligatures: none !important;" xml:lang="EN-US">Masala Muscle or Minty Mind? Decoding India's Functional Beverage Cravings</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"201341983":0,"335551550":0,"335551620":0,"335559738":299,"335559739":299,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </div> <div class="OutlineElement Ltr SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{29}" paraid="1023910284" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 16px 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" xml:lang="EN-US"><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">Forget sugary sodas, health-conscious Indians are reaching for beverages that pack a punch. The functional and fortified beverage market is booming,</span><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> but what specific benefits are consumers craving?</span></span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":240,"335559739":240,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </div> <div class="OutlineElement Ltr SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{38}" paraid="622138301" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 16px 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;" xml:lang="EN-US">Local Flavors, Global Trends:</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":240,"335559739":240,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </div> <div class="ListContainerWrapper SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"> <ul class="BulletListStyle1 SCXW73039848 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding-right: 0px; padding-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"> <li aria-setsize="-1" class="OutlineElement Ltr SCXW73039848 BCX0" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-listid="1" role="listitem" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{47}" paraid="1265429293" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;" xml:lang="EN-US">Ayurvedic Power:</span><span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" xml:lang="EN-US"> Ashwagandha for stress relief, turmeric for immunity - ancient Indian herbs are finding their way into functional drinks, appealing to a desire for natural solutions.</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":0,"335559739":0,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </li> </ul> </div> <div class="ListContainerWrapper SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"> <ul class="BulletListStyle1 SCXW73039848 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding-right: 0px; padding-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"> <li aria-setsize="-1" class="OutlineElement Ltr SCXW73039848 BCX0" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-listid="1" role="listitem" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{67}" paraid="2066187190" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;" xml:lang="EN-US">Gut Health on the Go:</span><span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" xml:lang="EN-US"> Probiotic drinks are gaining popularity as consumers understand the importance of gut health for overall well-being.</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":0,"335559739":0,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </li> </ul> </div> <div class="ListContainerWrapper SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"> <ul class="BulletListStyle1 SCXW73039848 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding-right: 0px; padding-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"> <li aria-setsize="-1" class="OutlineElement Ltr SCXW73039848 BCX0" data-aria-level="1" data-aria-posinset="3" data-font="Symbol" data-leveltext="" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-listid="1" role="listitem" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{79}" paraid="645818780" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;" xml:lang="EN-US">Mind Over Masala:</span><span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" xml:lang="EN-US"> Beverages with ingredients like L-theanine for focus or green tea for cognitive function cater to India's growing young professional class.</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":0,"335559739":0,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </li> </ul> </div> <div class="OutlineElement Ltr SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{91}" paraid="73191947" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 16px 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;" xml:lang="EN-US">Sweeteners with a Difference:</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":240,"335559739":240,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </div> <div class="OutlineElement Ltr SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{102}" paraid="1127658596" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 16px 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" xml:lang="EN-US"><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">Gone are the days of artificial sweeteners.</span><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> Consumers are looking for healthy alternatives:</span></span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":240,"335559739":240,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </div> <div class="ListContainerWrapper SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"> <ul class="BulletListStyle1 SCXW73039848 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding-right: 0px; padding-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"> <li aria-setsize="-1" class="OutlineElement Ltr SCXW73039848 BCX0" data-aria-level="1" data-aria-posinset="4" data-font="Symbol" data-leveltext="" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-listid="1" role="listitem" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{111}" paraid="1639288080" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;" xml:lang="EN-US">Natural Sweeteners:</span><span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" xml:lang="EN-US"> Stevia, jaggery, and coconut sugar are preferred choices, catering to a health-conscious and diabetic-aware population.</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":0,"335559739":0,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </li> </ul> </div> <div class="ListContainerWrapper SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"> <ul class="BulletListStyle1 SCXW73039848 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding-right: 0px; padding-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"> <li aria-setsize="-1" class="OutlineElement Ltr SCXW73039848 BCX0" data-aria-level="1" data-aria-posinset="5" data-font="Symbol" data-leveltext="" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-listid="1" role="listitem" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{122}" paraid="1287949253" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;" xml:lang="EN-US">Low-Sugar Options:</span><span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" xml:lang="EN-US"> Consumers appreciate the option of indulging in functional benefits without the sugar rush.</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":0,"335559739":0,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </li> </ul> </div> <div class="OutlineElement Ltr SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{134}" paraid="1077968314" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 16px 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;" xml:lang="EN-US">Winning the Shelf Space:</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":240,"335559739":240,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </div> <div class="OutlineElement Ltr SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{145}" paraid="2068374669" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 16px 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" xml:lang="EN-US"><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">With a diverse and discerning consumer base,</span><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> brands need to stand out:</span></span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":240,"335559739":240,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </div> <div class="ListContainerWrapper SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"> <ul class="BulletListStyle1 SCXW73039848 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding-right: 0px; padding-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"> <li aria-setsize="-1" class="OutlineElement Ltr SCXW73039848 BCX0" data-aria-level="1" data-aria-posinset="6" data-font="Symbol" data-leveltext="" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-listid="1" role="listitem" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{154}" paraid="306249577" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;" xml:lang="EN-US">Fusion Flavors:</span><span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" xml:lang="EN-US"> Unique combinations like mango ginger or hibiscus mint are attracting attention, offering a refreshing twist on traditional ingredients.</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":0,"335559739":0,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </li> </ul> </div> <div class="ListContainerWrapper SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"> <ul class="BulletListStyle1 SCXW73039848 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding-right: 0px; padding-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"> <li aria-setsize="-1" class="OutlineElement Ltr SCXW73039848 BCX0" data-aria-level="1" data-aria-posinset="7" data-font="Symbol" data-leveltext="" data-list-defn-props="{"335552541":1,"335559683":0,"335559684":-2,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-listid="1" role="listitem" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{165}" paraid="1990616685" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;" xml:lang="EN-US">Sustainable Packaging:</span><span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" xml:lang="EN-US"> Eco-conscious consumers appreciate brands that prioritize recyclable or biodegradable packaging.</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":0,"335559739":0,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </li> </ul> </div> <div class="OutlineElement Ltr SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{177}" paraid="640331599" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 16px 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;" xml:lang="EN-US">The Future is Functional:</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":240,"335559739":240,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </div> <div class="OutlineElement Ltr SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{188}" paraid="956129935" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 16px 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" xml:lang="EN-US"><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">By understanding the evolving needs of Indian consumers, beverage brands can create innovative products that are not only healthy but also delicious and sustainable. The future of Indian beverages is undeniably functional, flavorful,</span><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> and uniquely Indian.</span></span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":240,"335559739":240,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </div> <div class="OutlineElement Ltr SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{197}" paraid="32162521" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 16px 0px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;" xml:lang="EN-US">Looking for a Competitive Edge?</span><span class="EOP SCXW73039848 BCX0" data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":0,"335551620":0,"335559738":240,"335559739":240,"335559740":279}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"> </span></p> </div> <div class="OutlineElement Ltr SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"> <p class="Paragraph SCXW73039848 BCX0" lang="EN-US" paraeid="{7d6ca760-c5aa-4e4b-96fe-21025294f654}{206}" paraid="1081163066" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space-collapse: preserve; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;" xml:lang="EN-US"> <span class="TextRun SCXW73039848 BCX0" data-contrast="auto" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 20.925px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" xml:lang="EN-US"><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">ResearchFox </span><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">offers</span><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> data-driven insights on the Indian functional beverage market. Contact us to stay ahead of the curve!</span></span><span class="LineBreakBlob BlobObject DragDrop SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: WordVisiCarriageReturn_MSFontService, Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"><span class="SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; text-wrap: nowrap !important;"> </span></span><br class="SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; text-wrap: nowrap !important;" /> <span class="LineBreakBlob BlobObject DragDrop SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 20.925px; font-family: WordVisiCarriageReturn_MSFontService, "Arial Nova", "Arial Nova_EmbeddedFont", "Arial Nova_MSFontService", sans-serif;"><span class="SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; text-wrap: nowrap !important;"> </span></span><br class="SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; text-wrap: nowrap !important;" /> <span class="TextRun SCXW73039848 BCX0" data-contrast="none" lang="EN-US" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-size: 12pt; line-height: 20.925px; font-family: "Arial Nova", "Arial Nova_EmbeddedFont", "Arial Nova_MSFontService", sans-serif;" xml:lang="EN-US"><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">Ready to tap into the idea of functional </span><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">beverage</span><span class="NormalTextRun SCXW73039848 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> cravings? Partner with ResearchFox, your expert guide to consumer insights and market opportunities.</span></span></p> </div> </div> </div> <p>  </p>
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