Market Research

We come across frequently that xyz startup joins the Billion Dollar club or abc startup had a successful IPO, or news about large acquisition happening and so on. While referring a Forbes post “Nine out ten startups will fail”, shocking isn’t it? It is tough to digest that failure rate of the startups is so […]

With growing computational capabilities, every kind of businesses are employing computers, smart phones and other similar devices to make their day-to-day operations simpler, quick and effective. Among the technologies that are creating some buzz in this direction include the natural language processing technologies. Natural language processing or simply NLP, in simpler terms refers to a […]

As more and more businesses are moving into cloud, cloud security has grown to be more important than ever before. The instances where miscreants attacking the cloud infrastructure of Target retail, Home Depot and other banks, points to the fact that businesses require to take necessary steps before venturing into the cloud. Earlier businesses were […]

Technology has become a critical component in healthcare. It is not only a lifesaving factor but also gives a sense of reliability. Wireless technology in healthcare acts as a medium to bridge the gap between patient and doctor not only with accurate and up-to-date information but also enhancing treatment efficiency and reduction in healthcare costs. […]

The global wireless health market is witnessing a positive dynamics with advancement in wireless information and communication technologies. Adoption of wireless technology is seen more in the medical communities and physicians to connect real-time. Rapid growth in the mhealth has improved the patient and physician convenience. North America is the biggest market for wireless health […]

With the advancement of technology and understanding the consumer psychology of brands, has gained importance over the in the last few years in the academic and the corporate world. Here we have highlighted the relation between a consumer and the market brands and the various influential factors affecting it. In this age of Neuromarketing, consumers […]