Consumer Research

Market Research Transformation in Quarantine

April 30, 2020
By researchAdmin
Consumer Research

QUARANTINE TIMES – MARKET RESEARCH TRANSFORMATION

Market Research is an industry that takes ages to adapt to new changes, but it saw the smoothest transition in Quarantine Times. Market Research has been built by knowledge sources and with great expertise. A huge collaboration of brand marketing, market research agencies, data collection, scripting, data processing and transcription teams, etc. The critical and […]

ecommerce psychology of cart abandonment

April 17, 2020
By researchAdmin
Consumer Research

E- commerce: Psychology Behind Cart Abandonment – ResearchFox

E-commerce Cart Abandonments is the situation when online customers add items to the shopping basket and then leave the website before completing the purchase. Thus, it directly impacts on purchase conversions. Cart Abandonments can be calculated as 1- (number of completed transactions/ number of carts created). Various studies had revealed that, on an average cart […]

April 17, 2020
By researchAdmin
Consumer Research

A Brand is All About Human Perception

Perception occurs from numerous point of view, communication is only one approach to perceive something. The difference between perception and communication is: Perception is the abstract inclination that comes as a result of the objective communication. Communication is objective, while perception is emotional. Perception depends on various factors such as background of the individual, psyche, […]

August 13, 2019
By researchAdmin
Consumer Research

Heyy Ecommerce!! Do you know the Offline Pricing well

While the young and internet savvy generation of India is driving the ecommerce businesses, the retail space is organised as well as unorganised too. Both online and offline players have their own pros and cons. Contradictory to offline business that allows customers to ask for their preferred prices during the course of bargaining/negotiations on the […]

August 13, 2019
By researchAdmin
Consumer Research

Brand Cannibalization: Risks, Rewards, and Strategy – ResearchFox

Brand cannibalization is a very commonly used term in the modern business world which denotes sales reduction of a particular product due to launch of new similar product in the market by the same company. In other words, brand cannibalization leads to loss of customer base or demand for an existing product through customer diversion […]

June 20, 2019
By researchAdmin
Consumer Research

Retailers must do: BARRIERS AND FACILITATORS STUDY

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”. SCOTT COOK Understanding a potential buyer and convincing them to buy a product/service is a difficult task to a marketer. As each buyer has their own reason to make a purchase, the marketer must […]

June 10, 2019
By researchAdmin
Consumer Research

Shopping with the Consumers !

Among various data collection methodologies like observation, face to face interviews, online surveys, telephonic interviews in market research, accompanied shopping research is one of the innovative research methods. The objective of this research method is to observe the customer’s buying behaviour and responses in the real environment where they shop. This methodology is similar to observation research, one […]

The Importance of Mystery Audits for Retailers – ResearchFox

Mystery audit is an effective research tool used to evaluate the quality of Consumer-brand interactions and aims to improve customer experience. This will also be an effective tool for the ecommerce players to positioning their products at right price which take them ahead in competition. Price audits is a form of mystery audits and are […]

Testing the market need for product innovation – An Energy Drink Story

Frequency of purchase is one of the obvious ways to find out consumer attitude towards your energy drink. But have you stopped to think of what kind of energy drinks appeal to consumers generally? Is it an organic, inorganic or caffeinated drink that manages to keep the taste- buds of your consumers hooked? The refreshing […]

Sentiment Analytics for Customer Engagement

February 26, 2016
By researchAdmin
Consumer Research

Sentiment Analytics – Tool for Better customer EngagementSentiment Analytics – Tool for Better customer Engagement

Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today […]

QUARANTINE TIMES – MARKET RESEARCH TRANSFORMATION

E- commerce: Psychology Behind Cart Abandonment – ResearchFox

A Brand is All About Human Perception

Heyy Ecommerce!! Do you know the Offline Pricing well

Brand Cannibalization: Risks, Rewards, and Strategy – ResearchFox

Retailers must do: BARRIERS AND FACILITATORS STUDY

Shopping with the Consumers !

The Importance of Mystery Audits for Retailers – ResearchFox

Testing the market need for product innovation – An Energy Drink Story

Sentiment Analytics – Tool for Better customer EngagementSentiment Analytics – Tool for Better customer Engagement

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