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Consumer Research

Influencer Marketing in F&B Industry

Don’t Just Curry Favor: How Influencer Marketing Spices Up F&B Sales in India

Don’t Just Curry Favor: How Influencer Marketing Spices Up F&B Sales in India Foodies rejoice! In India’s booming F&B industry, influencer marketing reigns supreme. But with so many social media stars, how do you find the perfect spice blend for your brand? ResearchFox reveals the recipe for success. Why Influencer Marketing Makes Your Mouth Water […]
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Masala Muscle or Minty Mind

Masala Muscle or Minty Mind? India’s Functional Drinks | ResearchFox

Forget sugary sodas, health-conscious Indians are reaching for beverages that pack a punch. The functional and fortified beverage market is booming, but what specific benefits are consumers craving?  Local Flavors, Global Trends:  Ayurvedic Power: Ashwagandha for stress relief, turmeric for immunity – ancient Indian herbs are finding their way into functional drinks, appealing to a […]
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Sustainable Packaging in F&B

The Power of Sustainability: How Eco-Conscious Packaging & Practices Influence Food & Beverage Choices

In today’s environmentally conscious marketplace, sustainability is no longer just a buzzword—it’s a critical factor that influences consumer choices and shapes the food and beverage industry. Sustainability isn’t just a trend—it’s a powerful force shaping the future of food and beverage. Let’s discuss how to champion eco-conscious practices and create a more sustainable world together!
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How Brands indulgence customer trend analysis

How Brands indulgence customer trend analysis? ResearchFox

In today’s dynamic market, consumers are increasingly seeking premium experiences without breaking the bank. This trend, known as “affordable indulgence,” reflects a shift in consumer behavior where quality and value intersect. As market researchers, understanding this trend is crucial for guiding product positioning and development. The Rise of Affordable Indulgence  Consumers today are more discerning […]
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food and beverage trends in market

Food & Beverage Trends India Market | ResearchFox

The Indian food and beverage (F&B) market is a vibrant tapestry woven with rich culinary traditions and a growing appetite for global influences. It’s a land of fragrant curries and melt-in-your-mouth street food, but also a breeding ground for innovative fusion dishes and health-conscious choices. If you’re an F&B business looking to tap into this […]
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India's Food Revolution: Insights & Trends

India’s Food Revolution: Insights & Trends | ResearchFox

The Indian health and wellness landscape is experiencing a dynamic shift. Consumers are increasingly prioritizing preventative healthcare, seeking food products that deliver functional benefits beyond basic nutrition. This trend has propelled the rise of functional foods, a category poised for explosive growth in the coming years. Functional foods are everyday eats that offer health benefits beyond basic […]
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Analyzing consumer market

Understanding the Consumer Market by Analyzing Different Income Levels

Understanding the consumer market is essential for any company looking to sell a product. One important factor to consider when analyzing the consumer market is the income level of different groups of people. Income can significantly impact consumer behavior, and companies need to understand how different income levels can affect their sales and marketing strategies. […]
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Packaging and Consumer Perception

Unwrapping the Impact of Packaging: How Market Research Shapes Consumer Perspective on Product Packaging.

Packaging is a critical factor that influences consumer behavior, and market research on packaging can help companies understand how it can bring a difference in consumer perspective. Packaging is not just about wrapping a product; it’s about creating a brand identity and providing a unique experience to consumers. Effective packaging can attract potential customers, build […]
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