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The Changing Palate: Indians’ Attitudes Towards Innovative Approaches in Traditional Cuisine

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In effort to get to the essence of Indian cuisine, our team started on an interesting research study that went beyond taste testing. It was a passionate investigation into the heart of Indian culinary traditions and the possibility of integrating new flavors into this rich assortment. Our goal to discover how new biriyani varieties could complement the classic Indian palate…
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Creating the Pinnacle of Coffee Experience: A Study of Consumer Desires

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It is very important for Quick Service Restaurants (QSRs), to critically understand consumer preferences of their potential customers since the food and beverage industry is very dynamic and highly competitive. We recently conducted a research study where we carried out in-depth exploration of the coffee-drinking habits of individuals with an aim to closely examine the intricacies of consumer behavior and…
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Introducing the Future of Online Education: A Cross-Cultural Perspective on India and the UK

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In an ever-changing educational scene, the need to grasp our future generation's perspective is unquenchable. This interest led us on a 20-day journey across two continents with a team of four dedicated researchers, all driven by a single goal: to understand the complexities of the online education markets in India and the United Kingdom.  Our goal was clear, which is…
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Personalized Care at Your Fingertips: The Rise of Patient-Centered Medical Apps

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While the healthcare scene has been quickly developing, incorporating technology into medical services has not only become a trend, but also a necessity. An online medical application’s development suited to patients’ individual needs demonstrates this trend. Our research study covers a complex procedure and illuminates results of assessing patient requirements and expectations for the features and amenities provided by such…
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Behind the Home-Buyer's Mind: An Appraisal of Influences and Implications for Real Estate

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One of the most significant decisions in a person's life is usually thought to be purchasing a home. There is forethought, preparation, and thoughtful deliberation involved in this process. But what factors are involved when potential homeowners are about to make this kind of large investment? Our recent study sought to answer this question, and the results, which can offer…
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Banking for the Affluent: Understanding the Banking Needs of HNIs

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When managing the complex banking experiences of high-net-worth individuals (HNIs), we find ourselves at a crossroads between performance and expectations. What do these wealthy individuals expect from their financial partners? What makes them happy? What irritates them? Most importantly, how do their experiences compare to other banks? We asked these and other related questions, and the results may revolutionize the…
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Using Market Research to Identify the Ideal Locations for Battery Swapping Stations for Autos

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How to do effective market research for your business idea - Infographic

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Got a business idea? Let us look at  best ways to do effective market research for writing a strong business plan Writing your business plan starts with your business idea. As an entrepreneur, you need to conduct a feasibility check before you get into the action of writing a business plan and start working around it. This article is a…
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Significance of Market Research for Small Business

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Market Research has always been useful for small business for strategic decision making. They have been engaging market research activities at different stages of product planning and designing, development of market penetration strategies, business model validation, understanding competitive landscape, demand scanning etc. In fact, any size of business (small, medium, large) can go for market research, because the more you…
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How marketers can succeed among evangelists and sceptics?

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When we consider promoting a product into the market, the vast majority of people think about mass media marketing where radio, newspaper, television are used to advertise the products or brands to large audience which thusly helps in creating brand awareness and leads to sales conversions. Then comes the inbound marketing strategies where informative content drove the traffic to the…
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Do you think over the top (OTT) services have impacted our lives?

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  Where do you watch your favourite series and talk shows if you happen to miss the episode on your traditional cable or satellite TV? The answer is obvious, we use the video streaming applications available online on demand anytime and anywhere. These applications are built using an OTT (Over-the-Top) platform, which can be used to access the videos through the…
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Backup Storage Solution is the Backbone of Cloud Storage

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The notion of Cloud Storage was originally sowed in early 1960 but it was introduced in 2006 by Amazon Web Services. The means of Storing data in an Enterprise have been changed over few decades. These changes of storage had been seen because of intensifying corporate digital data and their stipulate for more storage at least cost with least maintenance.…
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Quantitative Vs Qualitative Research – Which is better for Decision Making?

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Most of the people who are slightly snobby when it comes to research would say that quantitative research is much more scientific and therefore much better, satisfactory than qualitative research. Quantitative research is the factual investigation of the research question using scientific methods. The results assembled are numerical, and can therefore be evaluated statistically to answer the hypothesis.  Qualitative research…
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Business Research - Trend is going up for Startups

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"Business research" is broad -- it could mean research for, by or with the business. Business research can be a lot of things. This might be merely you or someone you hire who hunts the Internet for information about markets, competitors, companies, etc. It can be understanding annual reports or analyzing websites and making conclusions. Business Research is primarily to…
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IN DIGITIZED WORLD: HOW MARKET RESEARCHERS AND TECHNOLOGY BOOST UP BUSINESS BRAND EQUITY

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Digitalisation has changed the trend of marketing and market research. It is an era of digital marketing where promotion of brands, products, or services is done through electronic media, such as the Internet, mobile instant messaging, social media and mobile apps. Market research has also evolved from pen-and-paper surveys, one-on-one interviews, and focus group discussions into something more mobile, instant…
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Business Consulting Services: means to streamline your business

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With the advancement of business environment over the last few decades, business grows, crossing the boundaries defined by limited internal resources. As time lapse, many companies face complex challenges of their local and international competitors and tackling them is a new challenge. To handle the complex challenges business houses of all types and sizes depend on external professionals, management consultants, who analyse…
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Digital disruption is more than a Buzzword!!

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Everyone is wondering (and few are worrying!) about digital disruption taking place across industries. This is bringing the most impact on business. It is actually the change brought forth by new digital technologies along with strong business models, which threaten the value proposition of the existing incumbents. Innovation and disruption are constant in this dynamic world. Any business which is…
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Mystery shoppers : The unique way to check service standards and employee integrity

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Collecting feedback from customers is just the same old thing, however the appropriation of Customer Satisfaction projects has turned out to be more far reaching with the advent of innovations. It is pertinent for an organization to understand the underlying value of meeting up day to day expectations by adhering to its SLA’s. One way to ensure that organization is…
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Stay ahead of your consumers – segmentation continues to create opportunities for growth

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A firm cannot devise a market strategy without market segmentation.  If firms don’t do segmentation, they do not know whom they have to sell and what they have to sell. Segmentation is an effective method to increase the focus of a firm on market segments. So exactly what is market segmentation? Market segmentation is sizing a market which involves dividing…
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Why market research is vital for a Start-up

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According to numbers from GEM (Global Entrepreneurship Monitor) of international businesses, worldwide approximately 300 million persons trying to start about 150 million businesses. Among these 150 million businesses one third will be launched, say 50 million new firms per year. I would say by the time you finish reading this sentence almost two to three new businesses are getting launched.…
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Location Based Service, a new way of marketing for retailers

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The growth of smartphone and tablets has given rise to many new technologies and the addition of other technologies like GPS has made it to stand out. We all know that GPS technology largely finds its application in navigation related services. Whenever we need to visit a known or unknown place, we just switch-on our GPS and get the correct…
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Market Research aiding Startup Investors

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We come across frequently that xyz startup joins the Billion Dollar club or abc startup had a successful IPO, or news about large acquisition happening and so on. While referring a Forbes post “Nine out ten startups will fail”, shocking isn’t it? It is tough to digest that failure rate of the startups is so high.This makes us wonder what…
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Israel and “The Startup Nation” slogan: Delivering cyber-security through technical excellence

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Over several years, Israel has often been in the news due to its geopolitical dialogue with Palestine on issues of mutual recognition, geographical borders, water sharing and many more. But the country is largely famous for its religious diversity: Judaism, Christianity and Islam; the old city of Jerusalem; the camel market and the famous Tel Aviv University which has supplied…
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Mobile Device Management Crafted To Fly High by Continuous Progression in Its Features

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With the proliferation of devices like Laptops, Smartphones and Tablets, the Enterprise companies have started to realize that they could be productive and cost effective only by adopting these devices for organizational purpose. But they also well understand about strict guidelines and strong set of policies need to be put in place to reap its benefits or else could go…
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NLP: Understanding Human Language for Better Decision Making

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With growing computational capabilities, every kind of businesses are employing computers, smart phones and other similar devices to make their day-to-day operations simpler, quick and effective. Among the technologies that are creating some buzz in this direction include the natural language processing technologies. Natural language processing or simply NLP, in simpler terms refers to a part of artificial intelligence and…
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Cloud Security: Securing Business on Cloud

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As more and more businesses are moving into cloud, cloud security has grown to be more important than ever before. The instances where miscreants attacking the cloud infrastructure of Target retail, Home Depot and other banks, points to the fact that businesses require to take necessary steps before venturing into the cloud. Earlier businesses were of the misconception that cloud…
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Wireless Health - A lifeline towards better Healthcare service

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The global wireless health market is witnessing a positive dynamics with advancement in wireless information and communication technologies. Adoption of wireless technology is seen more in the medical communities and physicians to connect real-time. Rapid growth in the mhealth has improved the patient and physician convenience. North America is the biggest market for wireless health because health sector in the…
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Wireless is fuelling the future of Healthcare Information Technology

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Technology has become a critical component in healthcare. It is not only a lifesaving factor but also gives a sense of reliability. Wireless technology in healthcare acts as a medium to bridge the gap between patient and doctor not only with accurate and up-to-date information but also enhancing treatment efficiency and reduction in healthcare costs.  More and more healthcare organizations…
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What does natural disaster mean to the DR-as-a-Service market?

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Human kind has always been a silent observer of natural disasters creating havoc worldwide. Be it the earthquakes of Japan, China and Indonesia or the hurricanes of US and Canada; we as human beings have always felt helpless. This is no different for great companies dealing with customer data and business secrets. They understand the importance of having a DR…
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Psychological relationship between consumer and brands

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With the advancement of technology and understanding the consumer psychology of brands, has gained importance over the in the last few years in the academic and the corporate world. Here we have highlighted the relation between a consumer and the market brands and the various influential factors affecting it.   In this age of Neuromarketing, consumers are overburdened with information…
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Market Research - Is it a must for startup business?

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When I started my first startup, I had little knowledge about the market and the customer. It was all started because of the passion and the madness I had at that point! I thought all entrepreneurs and startups did what I did for one decade – aim for growth and reach paying customers and keep at it until you achieved liquidity But…
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