Close
Close

Beauty and Personal Care

Author:
Beauty and Personal Care: A Market Research Perspective    Unveiling the Trends: A Deep Dive into Consumer Behavior   As a creative blog writer for a market research company, I'm always intrigued by the ever-evolving world of beauty and personal care. The industry is a fascinating microcosm of societal trends, cultural shifts, and individual aspirations.   Let's take a deep…
Read More
Share this Post:
0

The Future of Mobility: Soaring High and Zooming In

Author:
The Future of Mobility: Soaring High and Zooming In   The way we move is changing rapidly. From ride-sharing apps to flying taxis, the transportation landscape is undergoing a thrilling transformation. Let's explore some of the most exciting trends shaping the future of mobility.   Ride-Sharing: Redefining Personal Transport   Ride-sharing platforms like Uber and Lyft have disrupted traditional taxi…
Read More
Share this Post:
0

Automotive Supply Chain: A Complex Road to Navigate

Author:
Automotive Supply Chain: A Complex Road to Navigate   The automotive industry, a behemoth of global trade, is intricately tied to a complex web of suppliers, manufacturers, and distributors. This intricate network, often spanning continents, is the lifeblood of the industry, yet it is also its Achilles' heel. The automotive supply chain has been under immense pressure in recent years,…
Read More
Share this Post:
0

Back in the Driver's Seat: Your Ultimate Car Buying Guide

Author:
Back in the Driver's Seat: Your Ultimate Car Buying Guide It's been too long! We're excited to be back on the road with a brand-new blog post. Let's dive into the world of car buying. Buying a car is a major investment, and with the overwhelming number of options available, it can be a daunting task. Fear not! This guide…
Read More
Share this Post:
0

Craving for Change: The Evolution of Online Food Ordering Post-Pandemic

Author:
Craving for Change: The Evolution of Online Food Ordering Post-Pandemic The COVID-19 pandemic accelerated a seismic shift in consumer behavior, with online food ordering emerging as a cornerstone of modern convenience. As we navigate the post-pandemic landscape, the industry is undergoing a rapid transformation, driven by evolving consumer preferences and technological advancements. A New Era of Food Delivery Several key…
Read More
Share this Post:
0

Cracking the code: Consumer Research in India

Author:
Cracking the Code: Consumer Research in India The Indian consumer market is a kaleidoscope of diversity. To win here, businesses need to understand the unique needs and preferences of their target audience. Here at ResearchFox, we've helped countless companies conduct successful consumer research in India. Here are our top tips: 1. Know Your Methodology: India's vast demographics demand a multi-pronged…
Read More
Share this Post:
0

Decoding Minds with Big Data and AI

Author:
The Future of Consumer Research: Decoding Minds with Big Data and AI Consumers today are digital ninjas, leaving a trail of data everywhere they click. For market researchers, this presents a goldmine of opportunity – and new challenges. Here at ResearchFox, we're embracing the future of consumer research with cutting-edge technologies like Artificial Intelligence (AI) and Big Data. Let's dive…
Read More
Share this Post:
0

Unboxing India's Subscription Box Craze: A Recurring Revenue Goldmine

Author:
  Unboxing India's Subscription Box Craze: A Recurring Revenue Goldmine (Including Zomato & Swiggy) Subscription boxes, delivering curated surprises to your doorstep, are taking India by storm. ResearchFox dives into the factors fueling this trend and how businesses, including food delivery giants Zomato and Swiggy, can unlock recurring revenue through subscriptions. Why the Craze? Convenience & Discovery: Busy lives crave…
Read More
Share this Post:
0

Fake Reviews & The Fight for Consumer Trust

Author:
Fake Reviews & The Fight for Consumer Trust in India's E-commerce Boom (Unveiled!) India's online shopping scene is exploding, but there's a dark side – fake reviews. These deceptive praises (or sneaky attacks) disguised as genuine customer experiences can seriously erode consumer trust. How to Unmask a Fake Review? Unexplained Perfection: A product with a wall of five-star ratings and…
Read More
Share this Post:
0

Dining in the Digital Age: How VR and AR are Reshaping Food & Beverage

Author:
The metaverse is here, and it's hungry for a slice of the F&B industry. But how will virtual reality (VR) and augmented reality (AR) influence what we eat and drink? ResearchFox dives into this emerging trend. Virtual Feasts for the Future Imagine attending a Michelin-starred restaurant on Mars, or learning to cook exotic dishes from a virtual chef. VR opens…
Read More
Share this Post:
0

Don't Just Curry Favor: How Influencer Marketing Spices Up F&B Sales in India

Author:
Don't Just Curry Favor: How Influencer Marketing Spices Up F&B Sales in India Foodies rejoice! In India's booming F&B industry, influencer marketing reigns supreme. But with so many social media stars, how do you find the perfect spice blend for your brand? ResearchFox reveals the recipe for success. Why Influencer Marketing Makes Your Mouth Water India's social media landscape is…
Read More
Share this Post:
0

The Rise of E-commerce & Quick Commerce: A Deep Dive into Online Food & Beverage Shopping Habits

Author:
The Rise of E-commerce & Quick Commerce: A Deep Dive into Online Food & Beverage Shopping Habits  In the digital age, the way we shop for food and beverages has undergone a seismic shift. The advent of e-commerce and quick commerce has revolutionized our shopping habits, particularly in the realm of groceries.  The Growing Importance of Online Grocery Shopping  Online…
Read More
Share this Post:
0

Masala Muscle or Minty Mind? Decoding India's Functional Beverage Cravings

Author:
Masala Muscle or Minty Mind? Decoding India's Functional Beverage Cravings  Forget sugary sodas, health-conscious Indians are reaching for beverages that pack a punch. The functional and fortified beverage market is booming, but what specific benefits are consumers craving?  Local Flavors, Global Trends:  Ayurvedic Power: Ashwagandha for stress relief, turmeric for immunity - ancient Indian herbs are finding their way into…
Read More
Share this Post:
0

The Plant-Based Revolution: Is India Ready to Embrace Vegan & Vegetarian Alternatives?

Author:
The world is witnessing a significant shift in dietary preferences, with a growing number of consumers opting for plant-based diets. This trend is not just confined to the West; it's making its presence felt in India too. But is India ready to embrace this change? Let us delve into this topic.  The Rise of Plant-Based Diets   The rise of plant-based…
Read More
Share this Post:
0

The Power of Sustainability: How Eco-Conscious Packaging & Practices Influence Food & Beverage Choices

Author:
In today's environmentally conscious marketplace, sustainability is no longer just a buzzword—it's a critical factor that influences consumer choices and shapes the food and beverage industry. Sustainability isn't just a trend—it's a powerful force shaping the future of food and beverage. Let's discuss how to champion eco-conscious practices and create a more sustainable world together!
Read More
Share this Post:
0

Affordable Indulgence: Meeting Consumer Needs for Premiumization & Value in Food & Beverage

Author:
In today's dynamic market, consumers are increasingly seeking premium experiences without breaking the bank. This trend, known as "affordable indulgence," reflects a shift in consumer behavior where quality and value intersect. As market researchers, understanding this trend is crucial for guiding product positioning and development.  The Rise of Affordable Indulgence  Consumers today are more discerning and value-conscious than ever before.…
Read More
Share this Post:
0

Snacking on the Go: Understanding Convenience Food Consumption Patterns in Urban India

Author:
India's snacking landscape has undergone significant changes, driven by the preferences of Gen Y and Gen Z consumers. Let's delve into the evolving snacking habits and explore how brands can create products that resonate with this younger target audience.   Unpacking the Urban Crunch Gone are the days of elaborate home-cooked meals for every snack break. Today's urban consumers crave:…
Read More
Share this Post:
0

Local Flavors, Global Ambition: Identifying Food & Beverage Trends Unique to the Indian Market

Author:
Local Flavors, Global Ambition: Identifying Food & Beverage Trends Unique to the Indian Market  The Indian food and beverage (F&B) market is a vibrant tapestry woven with rich culinary traditions and a growing appetite for global influences. It's a land of fragrant curries and melt-in-your-mouth street food, but also a breeding ground for innovative fusion dishes and health-conscious choices. If…
Read More
Share this Post:
0

Unpacking India's Functional Food Revolution: Consumer Insights & Market Opportunities

Author:
Unpacking India's Functional Food Revolution: Consumer Insights & Market Opportunities    The Indian health and wellness landscape is experiencing a dynamic shift. Consumers are increasingly prioritizing preventative healthcare, seeking food products that deliver functional benefits beyond basic nutrition. This trend has propelled the rise of functional foods, a category poised for explosive growth in the coming years. Functional foods are…
Read More
Share this Post:
0

The Secret Ingredient: Understanding Pizza Base Quality through Market and Consumer Research

Author:
The pizza has become a popular food worldwide, and its base is one of the most crucial elements of the pizza. As such, it is essential to understand the quality of the pizza base and the acceptance of it by consumers. Market and consumer research play a vital role in this process, providing valuable insights into consumer preferences and helping…
Read More
Share this Post:
0

Understanding the Consumer Market by Analyzing Different Income Levels

Author:
  Understanding the consumer market is essential for any company looking to sell a product. One important factor to consider when analyzing the consumer market is the income level of different groups of people. Income can significantly impact consumer behavior, and companies need to understand how different income levels can affect their sales and marketing strategies. Here are some ways…
Read More
Share this Post:
0

Unwrapping the Impact of Packaging: How Market Research Shapes Consumer Perspective on Product Packaging.

Author:
Packaging is a critical factor that influences consumer behavior, and market research on packaging can help companies understand how it can bring a difference in consumer perspective. Packaging is not just about wrapping a product; it's about creating a brand identity and providing a unique experience to consumers. Effective packaging can attract potential customers, build brand loyalty, and increase sales.…
Read More
Share this Post:
0

QUARANTINE TIMES – MARKET RESEARCH TRANSFORMATION

Author:
Market Research is an industry that takes ages to adapt to new changes, but it saw the smoothest transition in Quarantine Times.  Market Research has been built by knowledge sources and with great expertise. A huge collaboration of brand marketing, market research agencies, data collection, scripting, data processing and transcription teams, etc. The critical and time-consuming process being the data…
Read More
Share this Post:
0

E- commerce: Psychology Behind Cart Abandonment

Author:
E-commerce Cart Abandonments is the situation when online customers add items to the shopping basket and then leave the website before completing the purchase. Thus, it directly impacts on purchase conversions. Cart Abandonments can be calculated as 1- (number of completed transactions/ number of carts created). Various studies had revealed that, on an average cart abandonment is much higher on…
Read More
Share this Post:
0

A Brand is All About Human Perception

Author:
Perception occurs from numerous point of view, communication is only one approach to perceive something. The difference between perception and communication is: Perception is the abstract inclination that comes as a result of the objective communication. Communication is objective, while perception is emotional. Perception depends on various factors such as background of the individual, psyche, economic and social factors and…
Read More
Share this Post:
0

Heyy Ecommerce!! Do you know the Offline Pricing well

Author:
While the young and internet savvy generation of India is driving the   ecommerce businesses, the retail space is organised as well as unorganised too. Both online and offline players have their own pros and cons. Contradictory to offline business that allows customers to ask for their preferred prices during the course of bargaining/negotiations on the MRPs, in online businesses bargaining…
Read More
Share this Post:
0

Brand Cannibalization – A Threat or an Opportunity

Author:
Brand cannibalization is a very commonly used term in the modern business world which denotes sales reduction of a particular product due to launch of new similar product in the market by the same company. In other words, brand cannibalization leads to loss of customer base or demand for an existing product through customer diversion to a new product. It…
Read More
Share this Post:
0

Retailers must do: BARRIERS AND FACILITATORS STUDY

Author:
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”.   SCOTT COOK   Understanding a potential buyer and convincing them to buy a product/service is a difficult task to a marketer.  As each buyer has their own reason to make a purchase, the marketer must make sure to…
Read More
Share this Post:
0

Shopping with the Consumers !

Author:
Among various data collection methodologies like observation, face to face interviews, online surveys, telephonic interviews in market research, accompanied shopping research is one of the innovative research methods.  The objective of this research method is to observe the customer’s buying behaviour and responses in the real environment where they shop. This methodology is similar to observation research, one of the…
Read More
Share this Post:
0

Mystery Price Audits - A must for Retailers !

Author:
    Mystery audit is an effective research tool used to evaluate the quality of  Consumer-brand interactions and aims to improve customer experience. This will also be an effective tool for the ecommerce players to positioning their products at right price which take them ahead in competition. Price audits  is a form of mystery audits and are carried out with…
Read More
Share this Post:
0

Testing the market need for product innovation – An Energy Drink Story

Author:
Frequency of purchase is one of the obvious ways to find out consumer attitude towards your energy drink. But have you stopped to think of what kind of energy drinks appeal to consumers generally? Is it an organic, inorganic or caffeinated drink that manages to keep the taste- buds of your consumers hooked? The refreshing thing about the energy drinks…
Read More
Share this Post:
0

Sentiment Analytics – Tool for Better customer Engagement

Author:
Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today many companies rely on Market…
Read More
Share this Post:
0

Brand Bible: A Guide to Building, Designing and Sustaining Brands

Author:
Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then wonder why they’re not getting the results they expected — or they might assume that they can’t get better results. However, had they invested in brand research along the way, their stories could have been quite different. What is Brand Research? Research carried out to…
Read More
Share this Post:
0