While the healthcare scene has been quickly developing, incorporating technology into medical services has not only become a trend, but also a necessity. An online medical application’s development suited to patients’ individual needs demonstrates this trend. Our research study covers a complex procedure and illuminates results of assessing patient requirements and expectations for the features and amenities provided by such an application, focusing on a wide range of patients with varied medical problems.

Our team considered conducting both qualitative and quantitative research in order to gain an in-depth understanding of what demands patients may have. Our study looked at five types of patients: post-ACS, heart failure, type 2 diabetes, at-risk ACS, and pre-diabetes. What kind of features do these patients expect from an online medical platform? What role can technology play in helping healthcare providers and patients communicate more effectively?

To find answers to these questions, our research team identified and recruited the target group. In order to demonstrate the validity and seriousness of this research study, our team meticulously reviewed each participant’s medical history prior to conversations. Our team thoroughly prepared and implemented online focus group talks and face-to-face surveys with participants across India and it resulted in a rich collection of data that reflected the patients’ needs and expectations.

The qualitative study, which included online focus group talks with 60 participants overall, provided us with insights on patient’s personal experiences with their medical illnesses, treatments, and what difference it made in their everyday lives. Through these focus group talks we examined how people perceive current medical gadgets and apps, suggesting significant need gaps in daily medical requirements. But what specific qualities did these patients seek in an online medical application?  

Through quantitative research conducted by our team, which included face-to-face surveys with 1000 individuals, we were able to capture a clear image of necessary functions. Patients expressed a need for an application that not only provided with simple access to healthcare providers such as doctors, nurses, but also offered comprehensive condition management capabilities such as medication reminders, health tracking, and emergency assistance.

Other than numbers and statistical points, the insights we obtained provided us with an aspect to how people who face daily health issues live their lives. We were able to analyze an accurate representation of the existing holes in the healthcare ecosystem, as well as technology’s potential to fill them. The utilization of these results in the development of a new online medical platform was a collaborative effort that included direct feedback as well as the needs of the end users to create a product that resonated with them.

So, how does this research study go beyond a particular project to have an impact on the healthcare business as a whole? It serves as a model for healthcare brands to recognize the value of including patients directly in the design and development of medical innovations. It emphasizes the importance of patient-centered research in generating solutions that are not just technologically advanced but also deeply sensitive to the needs of those they seek to serve.