E-commerce Cart Abandonments is the situation when online customers add items to the shopping basket and then leave the website before completing the purchase. Thus, it directly impacts on purchase...
Perception occurs from numerous point of view, communication is only one approach to perceive something. The difference between perception and communication is: Perception is the abstract inclination...
While the young and internet savvy generation of India is driving the ecommerce businesses, the retail space is organised as well as unorganised too. Both online and offline players have their own...
Brand cannibalization is a very commonly used term in the modern business world which denotes sales reduction of a particular product due to launch of new similar product in the market by the same...
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”. SCOTT COOK Understanding a potential buyer and convincing them to buy a product/service is a...
Among various data collection methodologies like observation, face to face interviews, online surveys, telephonic interviews in market research, accompanied shopping research is one of the innovative...
Where do you watch your favourite series and talk shows if you happen to miss the episode on your traditional cable or satellite TV? The answer is obvious, we use the video streaming applications...
Mystery audit is an effective research tool used to evaluate the quality of Consumer-brand interactions and aims to improve customer experience. This will also be an effective tool for the ecommerce...
Frequency of purchase is one of the obvious ways to find out consumer attitude towards your energy drink. But have you stopped to think of what kind of energy drinks appeal to consumers generally? Is...