Psychological relationship between consumer and brands

With the advancement of technology and understanding the consumer psychology of brands, has gained importance over the in the last few years in the academic and the corporate world. Here we have...

2013 Impactful Recruitment Methodologies – Will continue to remain important in 2014

Six major corporate recruiting methodologies that have been prominent during the last year which will continue to be significant corporate recruiting trends during 2014 . 1  The mobile platform...

hacked by sixenn45

Ask yourself before reading this blog Are you a market research employee or working with consulting companies? Most of your time is spent searching on Google? Mostly involved in secondary search? Are...

The Indian Start-up Culture: A new trend in business

So far India has often been referred to as the outsourcing hub of the world. Whether its high end technological development in fourth generation optical discs or back office credit card processing...

SMB MARKET – Do we understand their core technology challenges?

Nine years ago I was introduced to SMB market place at an ITES company; however the biggest challenge I faced was the learning curve and ability to understand the SMB market. We are all told till date...

Information Technology Outsourcing – An Enigma in itself

When companies across the globe were moving their bases to a certain country named India just to attain cost advantage, there were companies trying to innovate and eliminate various redundancies...

Cloud computing a morale booster for Indian SMBs

Cloud computing is a buzz word for a number of small and mid sized businesses, with a mounting gratitude of the value it can offer. But feedback from the sector indicate that many companies still...